The Greenery B.V. is a Dutch wholesale company for fruits, vegetables and mushrooms with headquarters in Barendrecht. It is the marketing and sales organisation of the Dutch farmers’ cooperative Coforta, which has more than 1,000 farms as members, and is wholly owned by them. Coforta was formed in 1996 from the merger of nine fruit and vegetable auctions and the Centraal Bureau voor Tuinbouwveilingen, the same year The Greenery was founded.
In order to offer a full range of produce fresh every day of the year, The Greenery not only distributes and markets the produce of its parent cooperative’s members internationally, but also imports produce from external suppliers in some 60 countries. In addition, the company holds stakes in production companies, including the British tomato grower North Bank Growers (NBG, formerly Baarda) and the Brazilian mango grower Produce and Trading Latin America (PTLA), and has cooperation agreements in various areas (e.g. crop protection, quality assurance, logistics, residue recycling). As of 2008, The Greenery held a 45% stake in Dutch fresh vegetable processor Hessing BV (Hessing Supervers). In October 2014, both companies agreed on a buyback by the Hessing family, which thus regained full ownership of Hessing Supervers after twelve years.
The Greenery is one of the largest fruit and vegetable marketers in Europe, with a group turnover of 1.4 billion euros (2012). The net result of the group in 2012 was 1.4 million euros, but this was only achieved through good results of subsidiaries, because the main company itself has been in the red for years, despite improvement through restructuring. Subsidiaries exist in the Netherlands, Belgium, Spain, the UK, Poland, Italy, Russia, Romania, Brazil and the USA. The group has established subsidiaries for the various product divisions and market segments. In total, it employs well over 1000 people.
Customers for the products are large chain stores in Europe, North America and the Far East, wholesalers, the food service industry, catering companies and the food industry.
- The Greenery: Green light for participation in Hessing, GABOT, October 17, 2008
- Sale to Hessing gives The Greenery room to invest, freshplaza.com, 29 October 2014