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Lilly Singh

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Lilly Singh 2014 auf der Videoconvention VidCon in Kalifornien

Lilly Singh 2014 at the video convention VidCon in California

Lilly Singh (born September 26, 1988 in Toronto) is a Canadian YouTuber, vlogger, comedian, author and actress. Singh became known for her YouTube channel IISuperwomanII, which she launched in October 2010. Her most viewed video has received 31 million views.[1] She now has over 14 million subscribers.[2] In 2016, she was included in the Forbes 30 Under 30 ranking in the Hollywood & Entertainment category.[3] In 2017, she was ranked tenth on Forbes’ list of highest earning YouTube stars with $10.5 million in earnings in 2017.[4] In 2017, Forbes named her the most influential personality in the entertainment category.[5] She founded #girllove, a campaign against bullying of girls, in 2015.[6]

In March 2019, NBC announced that Singh would host a new late night talk show for the network, A Little Late with Lilly Singh, replacing Last Call with Carson Daly. Singh will also serve as executive producer for the series.[7]

Private life

Singh’s parents Malwinder and Sukhwinder Singh are originally from Punjab in India and emigrated to Canada, where Singh was born and raised with her older sister Tina Singh in Scarborough. She wanted to be a rapper herself, but her parents pushed her to study psychology at Toronto York University. During that time, she says she suffered from depression, which she escaped with the help of her YouTube videos.[6] According to her, she is unmarried and lives in Los Angeles, USA.[8][6] In February 2019, Singh publicly came out as bisexual on social media.[9]

Career

YouTube

In October 2010, Singh started a YouTube channel under the pseudonym “IISuperwomanII”. She has stated that the name Superwoman was inspired by an idea from her childhood that made her believe she could do anything. Punjabi culture is often depicted in her videos, which also include satirical impressions of everyday life and people’s favourite complaints.[10]

Lilly posted her first YouTube video in 2010 and had only 60 clicks. After graduating from York University with a bachelor’s degree in psychology that year, she was supposed to continue her education with a master’s degree, but she convinced her parents to take a break to pursue her YouTube career.[6]

Her most popular video is What Clubbing is Actually Like and her most popular series features her fictional parents Paramjeet and Manjeet, both played by Singh herself, reacting to trendy and controversial videos.[11][12][13] She also frequently collaborates with celebrities, including Sickick, Dwayne Johnson, Selena Gomez, Seth Rogen, James Franco, Kunal Nayyar, Noah Schnapp, Priyanka Chopra, Shay Mitchell, Amber Rose, Steve Aoki, Caleb McLaughlin, Nargis Fakhri, Hasan Minhaj, Phil McGraw, and Madhuri Dixit. Their channel currently has over 14 million subscribers and 3 billion clicks.[14]

Music

In July 2014, she released a song titled #LEH in collaboration with her friend Kanwer Singh (author and rapper), who goes by the pseudonym “Humble the Poet”. In April 2015, Singh released a song about her hometown of Toronto, also in collaboration with Humble the Poet, titled #IVIVI (Roman numerals for 416, Toronto’s area code).

That same year, she recorded another song and music video titled “The Clean Up Anthem”. This was done in collaboration with Canadian artist Sickick.

On August 8, 2016, Singh released a visual music piece on YouTube titled “Voices.” The piece contains five songs that represent the “voices in her head”. The piece has a genre of pop/modern hip-hop. The songs contain a mixture of signs of swagger, fear of loneliness, lust, stupidity, and positive views that promote global peace.

She also appeared in Maroon 5’s music video for “Girls Like You” in May 2018.

Awards

In 2014, her channel was ranked #39 on the New 100 Rockstars Top 100 Channels. In the same year, she was nominated for a Shorty Award and a Streamy Award. In September 2015, People magazine included Singh on its annual “Ones to Watch” list. Lilly received her first MTV Fandom Award, was nominated for two Teen Choice Awards, and won her first Streamy Award in the same year. In October 2016, she ranked #8 on Forbes’ list of the World’s Best YouTube Stars of 2015, and was also featured in Fast Company Magazine as the 100 Most Creative People in Business. Variety magazine recognized her as one of the 10 Comics to Watch in 2016, and she was honored at the Just For Laughs Film Festival in Montreal. In July 2016, she won two Teen Choice Awards out of her three nominations. In January 2017, she won a People’s Choice Award for Favorite YouTube Star. In September 2017, Singh won her fourth Streamy Award. In November 2017, Lilly Singh was also selected as an ambassador for Pantene Shampoo and received a partnership with Calvin Klein.

Philanthropy

In 2017, Lilly Singh was appointed as a UNICEF ambassador to advocate for children’s rights. She has spearheaded a campaign called “GirlLove” which calls on girls to end girl-on-girl hatred. She has also created a “GirlLove” Rafiki bracelet with the ME to WE brand and helped around a thousand girls get an education (including in Kenya and India).[15]

In July 2018, Lilly traveled to South Africa as a UNICEF ambassador to meet with students from primary schools working to combat bullying and violence in the classroom.[16]

Individual references

  1. IISuperwomanII:What Clubbing Is Actually Like (ft. Liza Koshy).December 5, 2016, retrieved June 13, 2019.
  2. IISuperwomanII.Retrieved June 13, 2019.
  3. null:Lily Singh, 27 – pg. 28.Retrieved January 24, 2018.
  4. Madeline Berg:Lilly Singh – pg. 2.Retrieved January 24, 2018.
  5. Top Influencers of 2017: Entertainment.Retrieved 24 January 2018.
  6. a b c d Lilly Singh.Retrieved January 24, 2018 (American English).
  7. Concepción de León: Lilly Singh, a YouTube Star, Will Host a Late-Night Show on NBC. In: The New York Times. 15.March 2019, ISSN 0362-4331(nytimes.com [accessed June 13, 2019]).
  8. Lilly Singh (@IISuperwomanII) on Twitter.Retrieved January 24, 2018.
  9. Youtuber Lilly Singh Comes Out as Bisexual: These Are My ‘Superpowers’.Retrieved June 13, 2019 (English).
  10. YouTube star Lilly Singh aka ‘Superwoman’ – The Tina Fey of Punjabis.February 28, 2014, retrieved June 13, 2019 (English).
  11. YouTube star Lilly Singh aka ‘Superwoman’ – The Tina Fey of Punjabis.February 28, 2014, retrieved June 13, 2019 (English).
  12. When White People Dance To Indian Music.November 22, 2013, retrieved June 13, 2019 (English).
  13. Lucy Cormack:Lilly Singh is YouTube’s Superwoman.May 30, 2014, retrieved June 13, 2019 (English).
  14. IISuperwomanII.Retrieved June 13, 2019.
  15. Lilly Singh appointed UNICEF’s newest Goodwill Ambassador.Retrieved June 13, 2019.
  16. Lilly Singh Visits South Africa To Meet Students Affected By Violence In School.July 26, 2018, retrieved June 13, 2019 (English).